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Manser, Martin H. "Aaron's serpent." Writer's Reference Center. Facts On File, Inc. Web. 17 Apr. 2025. <http://fofweb.infobase.com/wrc/Detail.aspx?iPin=DOA00004>.
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Aaron's serpent

Pronunciation pronunciation key
airănz

Definition 
Something that is so powerful it easily consumes lesser beings or entities. The allusion is to Exodus 7:8–12 and to Aaron's rod, which turned into a serpent and devoured the rods of his Egyptian enemies after they too had turned into serpents. Like Aaron's serpent, the new conglomerate has swallowed up virtually all the smaller companies that were once its rivals.

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